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Category: Uncategorized | 23 August 2018

Advantages of SMS Based Marketing and Reasons Why You Must Use it Today

Statistics indicate that 20 SMS messages are sent every day by an average mobile user. Further, it has been proven that text message marketing including special offers, coupons, and calls to participate in loyalty programs are redeemed Seven times more frequently than calls through email marketing. What this means to a business is that it can leverage business SMS and combine with other forms of marketing to reach a broader target audience. Compliment your email marketing efforts with SMS based marketing, and you are guaranteed the best when it comes to tangible marketing results.

The first reason why every business worth its weight in gold should use text services is because it is a tried and tested effective marketing tool. It is a proven fact that 98% of people will open a text-based offer, compared to 22% of people who open an email based offer. It isn’t uncommon to have an email staying unopened for several days in your inbox, of course, an SMS can only remain unopened for a few minutes.

The second advantage of SMS based marketing is the ability to reach a willing and interested audience. Unlike email subscriptions where people will provide their addresses for the sake of it, consumers normally give their mobile number to brands they are loyal to and are willing to engage. Potential clients get to limit themselves to specific brands that they are genuinely interested in when opting to provide their mobile numbers.

The third reason why you must use text alert services is so you can create the much-needed buzz and conversation surrounding your brand. Compared to email marketing which is often a one-way communication, your target audience can actually be able to reply to a text promotion and engage with your business through an SMS dialogue. No doubt business SMS services will ensure you engage your target audiences fully, a rare opportunity when it comes to email marketing.

The competitive business environment out there calls for proactive marketing measures that ensure your brand is where the consumers are. It needs no mentioning that your target consumers are mobile. Because texting is one of the most common mobile activities today, no doubt you can leverage on this great opportunity and take the word directly to the hands of your consumers. It needs no mentioning that you must use a stable and reliable mass messaging platform for your business SMS campaigns to be successful and fruitful. How unfortunate can it be to have a same-day promotion text message delivered 48 hours later?

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